How the startup "pivot" can become a billion-dollar masterstroke

How the startup "pivot" can become a billion-dollar masterstroke

The SXSW Conference in Austin, Texas, is a weeklong celebration of culture, education, music, film, and tech. I (Mike) have been a regular attendee and speaker since Buddy Media’s early days. It’s always enlightening and memorable, but never more so than in March 2011.  Gary Vaynerchuk was hosting one of his infamous “jam sessions.” Instead of hitting one of the bars on Austin’s Sixth Street or attending the always-raucous Foursquare party, Gary…