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How the Rev. Jesse Jackson helped popularize the term 'African American'

Rev. Jesse Jackson led a late 1980s effort backed by 75 Black groups to replace terms like 'colored' with 'African American' to restore dignity and cultural identity.

  • Late in the 1980s, The Rev. Jesse Jackson led a campaign that popularized the term African American and died Tuesday at age 84.
  • Jackson and allies argued the term African American better reflected ancestral roots and cultural dignity, and Jackson said it would boost self-esteem and place the group in proper historical context.
  • Drawing on other minority movements, Jackson convened a meeting of 75 Black groups, prompting some school districts in Chicago and Atlanta to adopt the term.
  • The U.S. Census Bureau issued guidance that `Black or Negro includes African-Americans`, and sociologist Walter Allen called the adoption `a significant psychological and cultural turning point`.
  • Today `Black` and `African American` are often used interchangeably, though critics say `African American` can modify American identity, with debates dating back to 1782, research shows.
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21 Articles

The RecordThe Record
+2 Reposted by 2 other sources
Lean Left

How the Rev. Jesse Jackson helped popularize the term ‘African American’

The Rev. Jesse Jackson, who died Tuesday at age 84, helped push for widespread usage of the term “African American” as a way to reclaim cultural identity.

·Waterloo, Canada
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Associated Press NewsAssociated Press News
+14 Reposted by 14 other sources
Lean Left

How the Rev. Jesse Jackson helped popularize the term 'African American'

The Rev. Jesse Jackson had popularized the term “African American" as a way to reclaim cultural identity. The protege of the Rev. Dr.

·United States
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The Washington Post broke the news in on Tuesday, February 17, 2026.
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