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How the NFL is aiming to broaden its appeal to women
The NFL partners with women-focused media to engage an often overlooked female audience, with 41% of American women now NFL fans, according to Ipsos.
- This year the NFL partnered with women-focused outlets to broaden its audience, giving Betches and The Gist access to Super Bowl, the draft and the combine.
- League officials say the strategy responds to a large, underserved female audience, citing an Ipsos poll showing 41% of American women as NFL fans, while Taylor Swift's relationship with Travis Kelce, Kansas City Chiefs, added momentum this year.
- Collaborating partners create experiential and social content tied to events, using NFL draft social videos, Betches' tailgate tour, and The Gist's weekly prediction game to build fandom over time.
- NFL officials say partnerships create connections that paid advertising cannot, and Marissa Solis credits emotional storytelling for resonating with young women through partners Betches and The Gist.
- Longer-Term collaboration seeks to build fandom and unlock business opportunities as NFL executives and partners target a new generation of fans through off-field, human-centric content for casual fans.
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Associated Press News+20 Reposted by 20 other sources
How the NFL is aiming to broaden its appeal to women
The NFL is partnering with media outlets like Betches and The Gist to attract young female fans. These partnerships focus on creating relatable content, such as social media videos about women’s products, which have gained significant attention.
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Total News Sources22
Leaning Left8Leaning Right2Center11Last UpdatedBias Distribution52% Center
Bias Distribution
- 52% of the sources are Center
52% Center
L 38%
C 52%
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