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How the Louis Vuitton Monogram Became the Most Famous Logo in Fashion

Louis Vuitton marks 130 years of its iconic Monogram with global immersive events and a Monogram Origine collection reissue, highlighting craftsmanship and heritage travel roots.

Summary by W Magazine
Clockwise from top left: Elle Fanning; Audrey Hepburn; Certificate of renewal of the registration of the Monogram canvas, March 21, 1905; Tina Turner; Louis Vuitton ad illustration, 1929; Bags from the Monogram anniversary collection.What do Audrey Hepburn, Catherine Deneuve, Jane Fonda, Angelina Jolie, and Alicia Vikander have in common—besides, of course, collecting Oscars? They’re also fans of Louis Vuitton’s Monogram, the iconic design of in…

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W Magazine broke the news in on Monday, January 19, 2026.
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