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Fighting Declining Demand: Can Haaland's Pocket Tick Save the Crisis-Ridden Luxury Industry?
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2 Articles
While the luxury industry is struggling with a slump, football stars such as Erling Haaland are turning the men's handbag into a new status symbol. For weak giants such as LVMH and Hermès, this trend comes as usual.
Following Norway's elimination from the World Cup by falling in front of England's team, Norwegian footballer Erling Haaland, one of the championship's scorers, continues to set a trend outside the playing field. The 25-year-old striker has an impressive collection of Hermès bags and other luxury firms, which shows through his social networks, valued at about 1.3 million dollars (about 1.14 million euros). No watches or sports: Haaland's 50,000-…
·Madrid, Spain
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