How TBWA\Media Arts Lab Is Evolving Apple's Marketing Legacy

How Steve Jobs's legacy still drives the 'Shot on iPhone' ad agency

Executives from Apple's ad agency have been revealing how specific instructions from Steve Jobs shaped the company, and how they continue to strive for what he wanted.Still from the Spike Jonze-directed "HomePod" ad — image credit: AppleThe award-winning "Shot on iPhone" campaign is actually a combination of Apple's in-house marketing team and its dedicated external agency, now known in full as TBWA\Media Arts Lab, but referred to as MAL.MAL is …

How TBWA\Media Arts Lab Is Evolving Apple's Marketing Legacy

From Jobs to Clow to Now: CEO Katrien De Bauw and creative chief Brent Anderson reflect on what drives their unique partnership with Apple.