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How TaylorMade Told the Human Story Behind Its Drivers
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How TaylorMade Told the Human Story Behind Its Drivers
Sports marketing is about certainty: What works, what performs, what wins. But in my experience, the real story is much closer to iteration, failure and doubt. This is where the tension lies. With "Finding Fast," this is where we started. When Zambezi approached me with the idea of crafting a long-form documentary for TaylorMade, the
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