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How Taylor Swift changed the NFL—and how the NFL changed Taylor Swift

Fanatics said Kelce saw a nearly 400% sales spike, while LendingTree found 13% of Americans said Swift increased their interest in football or the Super Bowl.

Summary by Fox 6 Now
Taylor Swift's relationship with Kansas City Chiefs star Travis Kelce became a cultural phenomenon that transformed both the NFL and Swift's public profile.

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How Taylor Swift changed the NFL—and how the NFL changed Taylor Swift

Taylor Swift's relationship with Kansas City Chiefs star Travis Kelce became a cultural phenomenon that transformed both the NFL and Swift's public profile.

·Milwaukee, United States
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Fox 6 now broke the news in Milwaukee, United States on Friday, July 3, 2026.
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