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How Sushi Sushi CEO is building the next-gen quick-service restaurants
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How Sushi Sushi CEO is building the next-gen quick-service restaurants
Stephen Anders discusses repositioning strategy based on consumer research showing customers visit nine eating occasions monthly across multiple QSR brands. What’s happening: Sushi Sushi CEO Stephen Anders reveals the consumer research and brand health insights that convinced his team to launch a major repositioning campaign targeting Australia’s $25 billion QSR market. Why this matters: The campaign represents a broader industry shift where hea…
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