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How sponsors battle for tennis stars such as Alcaraz, Sinner, Raducany after Federer paved the way | Tennis Tonic - News, Predictions, H2H, Live Scores, stats
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How sponsors battle for tennis stars such as Alcaraz, Sinner, Raducany after Federer paved the way | Tennis Tonic - News, Predictions, H2H, Live Scores, stats
The tennis sponsorship market is increasingly competitive, with brands vying for the most marketable athletes. The latest move involves Emma Raducanu, who has left Nike to sign with Uniqlo as a global brand ambassador. The deal is reportedly worth around €3 million annually. Despite not winning a Grand Slam since her 2021 US Open triumph, Raducanu remains one of the sport’s most appealing commercial figures, boasting nearly three million Instagr…
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