How social media and influencers are shaping the Seattle mayor’s race

How social media and influencers are shaping the Seattle mayor’s race

Local election campaigns are increasingly online.In the Seattle mayor’s race, progressive organizer Katie Wilson has embraced short-form social media videos and interviews with online content creators and podcasters in an effort to reach a broader — and, critically, younger — group of voters. Incumbent Mayor Bruce Harrell, on the other hand, has mostly done interviews with traditional media. He started posting short-form videos in earnest only a…