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How Social Media Algorithms Decide What You See

Summary by What's Trending
Have you ever wondered why your Instagram feed seems to know exactly what you want to see? Or why a random TikTok suddenly feels like it was made just for you? That’s not coincidence, it’s the work of social media algorithms. These invisible digital gatekeepers decide which content rises to the top and which disappears unnoticed. Whether you’re a creator crafting the perfect carousel with a… Source
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You didn't ask, but it appeared. A video. A profile. A sound. What seemed casual is actually the result of a precise calculation: an invisible equation that determines what will catch your attention in the next few minutes... or even hours. Today, the algorithm does not only understand what entertains us: it also guesses what we still don't know we want.

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What's Trending broke the news in on Monday, July 21, 2025.
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