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How small businesses can use big-company data frameworks to make smarter decisions
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How small businesses can use big-company data frameworks to make smarter decisions
In this piece, data strategist Galina Novikova breaks down how small businesses can apply proven analytics frameworks like CRISP‑DM and SEMMA to make confident, data-driven decisions. Every small business collects data, from website visits to customer feedback – but many wait until much later in their business journey to make sense of it. But waiting until you’ve scaled to use your data can be a mistake. The sooner you understand what drives you…
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