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How small businesses are shaping the future of sustainable innovation
- In 2019, Phantila Phataraprasit and a partner founded Sabai Design in the U.S. to sell sustainable furniture using natural materials.
- Phataraprasit said that despite growing demand for sustainable products across industries, furniture lacked solutions matching their generation's values.
- Sabai Design reduces waste by encouraging repairs, offering replacement parts, and running the Sabai Revive resale platform to give furniture a second life.
- Meanwhile, Australian Erika Geraerts founded Fluff, a beauty brand selling refillable makeup through limited four annual weeklong drops to reduce overconsumption.
- These businesses respond to consumer trends showing 43% prefer sustainable brands and many pay premiums, highlighting growing market demand for eco-friendly products.
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Helena Independent Record+37 Reposted by 37 other sources
How small businesses are shaping the future of sustainable innovation
Shopify reports small businesses are driving sustainable innovation, overcoming challenges to meet consumer demand for eco-friendly products.
·Helena, United States
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Total News Sources41
Leaning Left4Leaning Right1Center36Last UpdatedBias Distribution88% Center
Bias Distribution
- 88% of the sources are Center
88% Center
C 88%
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