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How Similar Is Too Similar? Understanding Likelihood of Confusion in Trademark Disputes
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How Similar Is Too Similar? Understanding Likelihood of Confusion in Trademark Disputes
Creating a memorable brand is exciting until someone else launches something that looks uncomfortably close. Trademark disputes arise quickly in these moments, especially when consumers could mistake one business for another. The first question courts and examiners ask is whether the marks are similar enough to confuse the public. That single question drives the outcome of many trademark battles, and it shapes how businesses protect their brand…
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