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How Selkie founder Cicely Coops bagged four Dragons

Cicely Coops, founder of sustainable haircare company Selkie, was the first person to pitch her business on tonight’s episode of Dragons’ Den. Based in Amersham, Buckinghamshire, Selkie was founded in 2021. Chemist Cicely pitched her innovative powder-to-liquid haircare brand, created as a more sustainable, natural alternative to the current shampoo and conditioners on the market. Manufactured by a certified B Corp partner in Europe, Selkie is m…
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BusinessCloud.co.uk broke the news on Thursday, August 20, 2026.
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