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How QSRs are building on value marketing with pop culture, nostalgia

Leading quick-service restaurants combine aggressive pricing, pop-culture tie-ins, and AI-driven targeted marketing to boost customer loyalty and sales, McDonald’s grew 5.7% in Q4 2025.

Summary by marketingdive.com
Fast food marketers including McDonald’s, Burger King and Wendy’s will have to move beyond price-point value to drive sales and traffic.

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How QSRs are building on value marketing with pop culture, nostalgia

Fast food marketers including McDonald’s, Burger King and Wendy’s will have to move beyond price-point value to drive sales and traffic.

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marketingdive.com broke the news in on Wednesday, February 18, 2026.
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