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How QR Codes level the playing field for brands in January
Scan-to-begin QR Codes reduce onboarding friction and capture intent when 43% of New Year resolutions fail by month's end, helping brands engage consumers at peak motivation.
- Throughout the year, brands deploy QR Codes as instant entry points, linking scans to single actions without app downloads, Uniqode produced this insight and Stacker distributed it.
- Motivation windows are brief, so small onboarding frictions matter as onboarding processes with long forms, uploads, or device switching cause drop-off, while a QR Code starts the experience instantly and five extra steps worsen abandonment.
- Across sectors, QR Codes are placed where decisions form; MyCloud Hospitality, PushPress, OneSpan, L'Oréal, and Heineken use them on desks, packaging, equipment, and brewery floors.
- Easy first steps create momentum and reveal customer intentions as brands seeking conversions for trials, memberships, onboarding, and product registration collapse multiple actions into one scan to reduce early drop-off at fragile attention points for consumers in trial or onboarding moments.
- Design entry points to map to one clear next action, as product and experience designers say entry points must be context-aware and durable throughout the year.
Insights by Ground AI
20 Articles
20 Articles
Coverage Details
Total News Sources20
Leaning Left2Leaning Right1Center15Last UpdatedBias Distribution83% Center
Bias Distribution
- 83% of the sources are Center
83% Center
11%
C 83%
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