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How Portfolio Diversification Creates 3.5x Higher CLTV Success Rates
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How Portfolio Diversification Creates 3.5x Higher CLTV Success Rates
The payments industry landscape reveals a stark competitive divide: card issuers offering comprehensive portfolios (credit, debit, and prepaid) are 3.5 times more likely to achieve high customer lifetime value than single-product competitors. Key findings from PYMNTS Intelligence research: 78% of full-spectrum issuers report positive business performance Portfolio diversification correlates with superior data analytics capabilities Advanced pro…
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