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How Podcasts Became Hollywood's Next Retention Strategy

Summary by The Wrap

Last month, the HFPA announced a new Golden Globe category dedicated exclusively to podcasts, starting in 2026. In recent years, podcasts have firmly established themselves within the Creator Economy. From journalists and comedians to athletes and actors, creators from diverse backgrounds are utilizing the format to create a community by cultivating their own loyal audiences. Major media companies have taken note. Spotify and Amazon Music have b…

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How Podcasts Became Hollywood's Next Retention Strategy

Last month, the HFPA announced a new Golden Globe category dedicated exclusively to podcasts, starting in 2026. In recent years, podcasts have firmly established themselves within the Creator Economy. From journalists and comedians to athletes and actors, creators from diverse backgrounds are utilizing the format to create a community by cultivating their own loyal audiences. Major media companies have taken note. Spotify and Amazon Music have b…

1 day ago·United States

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The Wrap broke the news in United States 1 day ago on Thursday, July 3, 2025.

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