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How Pharma Companies Now Use Real-World Data for Drug Development
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How Pharma Companies Now Use Real-World Data for Drug Development
The pharmaceutical sector’s approach to data utilisation has undergone fundamental transformation, with real-world data (RWD) becoming integral to drug development across the industry. A comprehensive survey of 150 senior pharmaceutical and biotech executives reveals that 77% of organisations now utilise RWD in at least some drug development tasks, whilst over half have integrated artificial intelligence with their real-world data capabilities. …
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