How Pepsi Tries to Reinvent Herself to Stop Coca-Cola's Domination

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There are few corporate rivalries as fierce and lasting as Coca-Cola and Pepsi. For more than a century, the two companies have been fighting for supremacy in the gasified beverage market. Over time, however, the two have become very different companies. Coca-Cola's various brands represent 17% of the American soft drinks market, compared to 11% of Pepsi, according to the Beverage Digest consultant. Pepsi has now obtained more than half of its p…