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How Pepsi is taking the fight to Coca-Cola at the Super Bowl and beyond

Summary by RetailWit
The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon from Coke’s advertising.

5 Articles

COKE VS PEPSI SUPER BOWL COMMERCIAL 2026

Mexico City, Mexico.- Pepsi has just premiered its commercial for the Super Bowl where it revived the rivalry with Coca-Cola. So mate the polar bear emblem of the counter-refresher brand. How is Pepsi commercial for the Super Bowl? Pepsi commercial revives the eternal rivalry with Coca-Cola X Pepsi is giving what to talk about on social and media networks by launching his new commercial for the Super Bowl where he took advantage to throw Coca-C…

Pepsi again shakes one of the longest-standing rivalries of global marketing with a move as provocative as it is symbolic and is to appropriate the polar bear, a historic icon of Coca-Cola, to place it at the center of its new global spot. It is neither free nostalgia nor advertising trolling; it is a strategic declaration. With “The Choice”, the brand reopens the debate about flavor and puts in check decades of loyalty built more by imaginary t…

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marketingdive.com broke the news in on Thursday, January 29, 2026.
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