How On is taking on Nike and Adidas in the sneaker race
5 Articles
5 Articles
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Swiss brand On is quickly emerging as a global challenger in the sportswear market. The company, which sells premium-priced athletic shoes and apparel, reported net sales for the three-month period ended March 31 rose over 40% to 726.6 million Swiss francs (US$869 million) compared with the year prior. Analysts say the brand has been able to capture market share from legacy competitors like Nike and Adidas through innovative products and timing.…

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Swiss brand On is quickly emerging as a global challenger in the sportswear market. The company, which sells premium-priced athletic shoes and apparel, reported net sales for the three-month period ended March 31 rose over 40% to 726.6 million Swiss francs (US$869 million) compared with the year prior. Analysts say the brand has been able to capture market share from legacy competitors like Nike and Adidas through innovative products and timing.…
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