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What's Happening at TIFF: An 'Obsession' Victory Lap, MIA Studios and a Taxidermy Musical

Obsession’s $15 million Focus Features deal and $513 million global haul are pushing buyers to rethink star-driven packaging and presales.

  • As the 51st Toronto International Film Festival continues in Toronto, the industry is reevaluating its indie strategy following the success of writer-director Curry Barker's "Obsession," which grossed $512 million globally after its premiere last year.
  • Produced for $750,000 by YouTube sketch comedian Barker, the horror film became a cultural phenomenon after its Midnight Madness debut, eventually earning an estimated $15 million acquisition deal with Focus Features.
  • While studios like Warner Bros. skip screenings for "Digger," the independent film business faces a slow-motion restructuring amid broader economic trade tensions affecting the market.
  • Industry analyst Mercuri emphasizes betting on original content, as the "Obsession" model proves low-budget, smart-launched films can succeed without traditional star-driven studio packaging.
  • The new film market, running Sept. 10–16 at the Metro Toronto Convention Centre, aims to build on this momentum, betting that debut feature success can be cultivated into a sustainable strategy.
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What's happening at TIFF: An 'Obsession' victory lap, MIA studios and a taxidermy musical

A year after Curry Barker first premiered "Obsession" at TIFF, the filmmaker and his star, Inde Navarrette, returned for a victory lap.

·Melville, United States
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The Hollywood Reporter broke the news in Los Angeles, United States on Friday, September 11, 2026.
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