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How obesity has become big business
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How obesity has become big business
Once, food businesses wanted us hooked on their products. Now, as the side effects settle in, they are commodifying their next trick, writes Kate Demolder Back in 2012, Wall Street analyst Brian Lian took a chance meeting that changed his life. According to Forbes, Lian had been looking for the next big financial story and met with pharmaceutical executives to discuss his options. While there, he discovered an opportunity for licensing some rece…
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