How NBCUniversal's deal with YouTube could jumpstart the next chapter of the streaming wars

How NBCUniversal's deal with YouTube could jumpstart the next chapter of the streaming wars

The next iteration of the streaming wars is likely to be about aggregating content on the biggest existing platforms.

NBCUniversal-YouTube deal could jump-start next streaming wars chapter

A general view of the Peacock logo on a microphone during the Big East Women’s Basketball Tournament Championship game between the University of Connecticut Huskies and the Villanova Wildcats on March 9, 2026, at Mohegan Sun Arena in Uncasville, Connecticut. Erica Denhoff | Icon Sportswire | Getty Images NBCUniversal’s announcement this week that it’s struck a content deal with YouTube Premium could jump-start a new chapter of the streaming war…