US EditionFatter, Lazier, More Inactive: How Businesses Like Canterbury Rely on Healthy Population
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Fatter, lazier, more inactive: How businesses like Canterbury rely on healthy population
Canterbury is a globally recognised brand, but it relies on a healthy population to invest in pro sports deals. By the end of the decade 3bn of us could be insufficiently active – a figure not far short of the world’s population, minus Asia, right now. It is something that Simon Rowe describes as a looming “horrible inactivity pandemic”. That figure soars to 80 per cent among adolescents, and it has got major sporting brands fearing for the futu…
When we think about sport and health, we usually imagine physical strength and good condition.But exercise also influences how we sleep, our mood and our relationships.In adolescence, a stage of physical and emotional changes, sports practice plays a central role.The question arises: is it always positive?What happens when it goes from leisure to competition?We analyze more than 10,000 Spanish teenagers (between 11 and 19 years old) to find answ…
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