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How much do Super Bowl ads cost this year?
Advertisers paid up to $10 million for 30-second ads during Super Bowl LX, driven by over 100 million U.S. viewers and strong engagement, NBCUniversal said.
- Super Bowl LX on February 8 at Levi's Stadium featured a record $10 million 30-second ad, broadcast on NBC, Peacock and Telemundo.
- NBCUniversal confirmed ad inventory sold out by early September 2025 as brands invest heavily due to Super Bowl's over 120 million simultaneous live viewers.
- Data show creative strategies shifted toward AI and stars, with artificial intelligence dominating ads and Budweiser featuring George Clooney while Matthew McConaughey appeared in Pepsi spots this year.
- Space sold for an average of $8 million per 30-second unit, and Walt McRoberts said advertisers face massive upfront costs with no guaranteed returns.
- Studies show about 42 viewers tune in mainly for ads, and Kantar finds £4.60 returns per pound, supporting brand investments in the Super Bowl.
28 Articles
28 Articles
The price tag of Super Bowl ads breaks records this year
The commercials at the Super Bowl are often just as anticipated as the game itself, and this year, advertisers paid more than ever for those coveted spots.With Super Bowl 60 delivering the largest television audience of the year, the price tag for a 30-second commercial reached record levels. Advertisers paid between 8 million and 10 million dollars for a prime spot, and that figure doesnt even include production costs or celebrity talent.It rea…
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How much do Super Bowl ads cost this year?
Just how much do Super Bowl commercials cost? This year, the price set a new record. (Photo via AP)
Does A 30 Second Super Bowl Commercial Ad In 2026 Cost USD 8 To 10 Millions? Find It Out
The 2026 Super Bowl, called Super Bowl LX, has been more than just a sporting event taking place at Levi's Stadium in Santa Clara. After 10 years, the sporting event has returned; it was last played at the Caesars Superdome in New Orleans. It was Super Bowl 50, which was also between the Denver Broncos and the Carolina Panthers. Well, it is interesting to note that when the NFL's Super Bowl LX aired for the first time on February 8, 2026, it was…
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