Detroit Lions Fans Can Now Get Limited Edition Bad Bunny Merch Ahead of His Super Bowl Halftime Show
Bad Bunny will not receive a traditional fee for headlining Super Bowl 60 halftime show, following NFL tradition; exposure often boosts music sales and streaming, officials said.
- On Feb. 8, Benito Antonio Martínez Ocasio, known as Bad Bunny, will headline the Super Bowl 60 halftime show, and like past headliners he will not receive a traditional appearance fee.
- The halftime slot offers unmatched exposure, and the Super Bowl halftime show typically boosts music sales and streaming for performing artists.
- Under union agreements, performers receive the minimum scale for rehearsals and the show, while halftime production budgets reach multi‑million‑dollar levels and the NFL covers most costs.
- Bad Bunny, Benito Antonio Martínez Ocasio, arrives at the halftime stage amid a career-defining stretch, as one of the world's most-streamed artists with three Grammys and 12 Latin Grammys and a recent Puerto Rico residency that drew hundreds of thousands.
- The game will air on NBC, with past halftime shows like Rihanna's 2023 event reaching 115 million viewers, and Bad Bunny set to perform in 2026.
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Detroit Lions fans can now get limited edition Bad Bunny merch ahead of his Super Bowl halftime show
Global music superstar Bad Bunny will take the stage to play the Super Bowl halftime show in just over a week. Detroit Lions fans can combine their love of team and the Grammy Award-winning artist with the Bad Bunny X NFL collection, available now for pre-order from Fanatics.
How much do performers get paid for the Super Bowl halftime show?
How big is the paycheck for one of television's most-watched musical performances? The answer might surprise you.
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Duolingo launches ‘Bad Bunny 101’ campaign as Super Bowl prep
As Super Bowl LX nears, anticipation for Bad Bunny’s half-time performance is mounting. It’s no surprise to see brands starting to hop on the bandwagon, including language-learning app Duolingo. It has launched a ‘Bad Bunny 101’ ad campaign to remind everyone that its app is a useful way to learn a smattering of Spanish – “Translate ‘tití me […] The post is from Music Ally.
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