How Movistar Lost Ground to Telcel and Overtaken by At&t

Revista Merca2.0

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Bigstock 25 years ago, Telefónica Movistar landed in Mexico in the midst of positive expectations, as it emerged as a direct counterweight to Telcel, the leading operator owned by businessman Carlos Slim Helú. At that time, analysts and consumers agreed that the arrival of a new competitor of weight would foster a greater rivalry in the sector, with the promise to translate into better rates and a more competitive offer of services for users.

DPL News

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The telecommunications sector in Mexico has just taken a 180 degree turn. With the sale of Telefónica’s subsidiary to the OXIO-led consortium, Movistar has ceased to be a traditional operator to become a technological experiment. He no longer wants to fight for the user who is looking for a 200 pesos plan at the OXXO; now, his real war is for the wholesale market, and his direct rival is not Telcel, but Altán Redes. To understand this move, one …

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atvlatino.net

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atvlatino.net

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Telefónica Movistar arrived in Mexico 25 years ago and was welcomed at the time, as it represented a direct competition for Telcel , the mobile phone company owned by businessman Carlos Slim Helú . The expectation was that, with more competition in the market, they would improve prices and services for users. Although the Spanish company managed to build a huge customer base in the country, the truth is that it could never take away the leadersh…