Published • loading... • Updated
How Merck uses message maps to strengthen leadership videos
Summary by Ragan Communications
This story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.1 Articles
1 Articles
How Merck uses message maps to strengthen leadership videos
Message mapping can help executives sound natural while keeping employee videos focused. Employees decide in seconds whether watching a video with their leaders is worth their time. After they hit play, they’ll want to quickly hear how the message affects them and if any part of it helps them understand the larger business more. Craig Thomason, director of global employee and executive communications at Merck, thinks that communicators can impro…
Coverage Details
Total News Sources1
Leaning Left0Leaning Right0Center0Last UpdatedBias DistributionNo sources with tracked biases.
Bias Distribution
- There is no tracked Bias information for the sources covering this story.
Factuality
To view factuality data please Upgrade to Premium
