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How Mendocino’s early saloons shaped a town — and sparked local prohibition
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How Mendocino’s early saloons shaped a town — and sparked local prohibition
AS EARLY AS 1868, Mendocino boasted around five saloons and bars for a population of 400-500 men. The men, mostly loggers, craved entertainment and something to spend their hard-earned money on. Similar to reward programs common in retail today, repeat customers were rewarded with metal tokens, stamped with the name of the saloon and the phrase “good for one drink” to encourage saloon loyalty. It was not long until residents took serious issue w…
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