How Marketers Can Harness The Power Of 'callbacks' - Forbes India

How Marketers Can Harness The Power Of 'callbacks' - Forbes India

By setting up consumers to understand things in one way, then reshaping those things so they can be understood in another way, the creator tells the consumer, “‘I understand you. Image: Shutterstock[/CAPTION]You may remember the Energizer Bunny ads of the ‘90s, where a pink, drumming rabbit — always outlasting its peers thanks to the superior power of its brand of battery — would often barge into seemingly unrelated commercials, which turned out…