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How Macron’s Davos sunglasses spoke to the politics of friction with Trump

Macron’s aviator sunglasses by French maker Henry Jullien sparked memes, a Trump jab, and soaring demand for the Pacific S 01 model, retailing at €659, CEO said.

  • At the Davos summit, France's President Emmanuel Macron wore reflective sunglasses that drew notable attention in Switzerland.
  • Having bought the pair in 2024 after confirming they were French-made, Emmanuel Macron, France's President, used the sunglasses to conceal a benign right-eye medical issue, Stefano Fulchir, iVision CEO, said.
  • Henry Jullien's Pacific S 01 model, which retails for US$ 775, saw sudden demand after Macron wore them, prompting iVision Tech SpA to launch a page and its shares rose from 1.51 euros to 2.63 on Friday.
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43 Articles

Lean Right

His unusual appearance in Davos has given the French president a boost of popularity. The pictures go viral on social media, Macron's survey values rise – at least in the short term.

·Düsseldorf, Germany
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Lean Left

The "for sure" repeated by Emmanuel Macron in Davos ignites the Web: musical remix, millions of views on TikTok and even a wink of the Quai d'Orsay

·France
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Center

Once the images of the French president circulated, this accessory provoked more than comments

·Puerto Rico
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Lean Left

The resistance to American intimidation gives a rediscovered popularity to the French leader. The Eliseo collects the enthusiasm of the French who quote the words of the head of state: "We do not want to bow to the bully." And on the internal front the government Lecornu cashes a truce

·Turin, Italy
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  • 52% of the sources lean Left
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Revista Merca2.0 broke the news in on Friday, January 23, 2026.
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