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How Lenovo’s CMO balances B2C and B2B marketing in the age of AI

Summary by marketingdive.com

Emily Ketchen discusses bringing artificial intelligence into the marketing organization and how to stay agile during periods of macro pressure.

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Emily Ketchen discusses bringing artificial intelligence into the marketing organization and how to stay agile during periods of macro pressure.

4 days ago

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marketingdive.com broke the news in 4 days ago on Wednesday, May 21, 2025.

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