How Lawson’s Finest is Using Its Veteran Flagship to Build a Consumer-Connecting Marketing Strategy — and How You Can Too

How Lawson’s Finest is Using Its Veteran Flagship to Build a Consumer-Connecting Marketing Strategy — and How You Can Too

Ten years ago, Lawson’s Finest Liquids introduced Sip of Sunshine IPA — a bright, hop-forward beer that quickly earned cult status across the Northeast. Now,