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How it started, how it ended: A chronology of Ontario’s ad blitz against U.S. tariffs

Ontario opposes U.S. tariffs on Canadian goods with a $75 million ad using Ronald Reagan footage, sparking political backlash and trade tensions, officials said.

  • On Nov. 3, Ontario announced a $75 million U.S. ad buy to air using Reagan footage to oppose tariffs, according to official reports.
  • Framed by Ford as a response to hostile trade measures, the Ontario government said the campaign opposes U.S. tariffs and protects provincial jobs from poaching.
  • The Ronald Reagan Presidential Foundation and Institute said the ad misrepresents Reagan's 1987 address and lacked permission, while David McLaughlin and Geoff Norquay argued it did not misconstrue Reagan's trade views.
  • The Ronald Reagan Presidential Foundation and Institute said the ad misrepresents Reagan, and President Donald Trump halted trade negotiations and threatened an additional 10 per cent tariff.
  • Carney called Ford from Asia to ask him to pull the ad, and he apologized to Trump, while Manitoba Premier Wab Kinew urged Ford to keep it going.
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Winnipeg Free PressWinnipeg Free Press
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How it started, how it ended: A chronology of Ontario's ad blitz against U.S. tariffs

Breaking News, Sports, Manitoba, Canada

·Winnipeg, Canada
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  • 77% of the sources lean Left
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Winnipeg Free Press broke the news in Winnipeg, Canada on Monday, November 3, 2025.
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