How Packaging Became Branding’s Power Move

How packaging became branding’s power move

Packaging is evolving rapidly, with radical transparency, circular design, adaptive systems and interactive labels expected to dominate in 2026. Once seen as purely cosmetic, packaging has become a key driver of trust, brand distinctiveness and measurable growth. The Creative Method founder Tony Ibbotson predicts that packaging will gain even greater influence in the boardroom in the years ahead. “Consumers want proof, retailers demand impact, a…

How Ishida’s Smart Packaging Technology Is Powering Chips Way’s Growth Across Europe

A quiet revolution is taking place inside a Serbian snack factory — and it’s being fuelled by some serious tech innovation. With the help of packaging specialists Ishida Europe, one of Central and Eastern Europe’s leading crisp producers, Chips Way, has transformed its production process, tripling capacity and nearly doubling efficiency to keep pace with the continent’s growing appetite for its much-loved snacks.From Local Favourite to Regional …