How Ipswich are bidding to stick their Premier League landing – and the harsh lessons they learned last time: £100m spend if they go up with Liam Delap return eyed up, a new data model for signings, Kieran McKenna’s future and a more pragmatic approach

How Ipswich are bidding to stick their Premier League landing – and the harsh lessons they learned last time: £100m spend if they go up with Liam Delap return eyed up, a new data model for signings, Kieran McKenna’s future and a more pragmatic approach

Mark Ashton, the Ipswich Town chairman and chief executive, once described running the club as trying to build an aircraft while flying it. It was summer 2022 and the Tractor Boys were getting ready for a fourth successive season in League One. New boss Kieran McKenna was still finding his feet but the club had far grander ambitions than languishing in the third tier. But even they could not have imagined how far and fast the early tweaks to the…