How Intuit killed the chatbot crutch – and built an agentic AI playbook you can copy

How Intuit killed the chatbot crutch – and built an agentic AI playbook you can copy

This is the inside story of Intuit's transformation journey with AI — including a grueling nine-month pivot to "burn the boats" and reinvent how the 40-year-old finance giant builds its products.

Intuit’s 9-Month Agentic AI Pivot with GenOS Transforms Fintech Efficiency

In the fast-evolving world of artificial intelligence, Intuit Inc., the financial software giant behind QuickBooks and TurboTax, has embarked on a bold reinvention. Once reliant on basic chatbots for customer interactions, the company underwent a grueling nine-month pivot that fundamentally altered its approach to AI. This transformation, detailed in a recent VentureBeat report, involved a “burn the boats” strategy—committing fully to agentic AI…