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How IMAX Is Rewriting the Rules of Theatrical Re-Releases
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1 Articles
How IMAX Is Rewriting the Rules of Theatrical Re-Releases
IMAX is driving a re-release boom, and the rest of the industry is following suit. Boardroom dives into how this strategy is reshaping the theatrical experience, and what it means for the future of moviegoing. The box office used to be all about what’s new: blockbuster premieres, tentpole openings, and tightly packed release calendars. But IMAX is flipping that script, proving that the past can still pack theaters, especially when it’s presented…
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