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How Ikea Comes up with the Names of Its Products. And How the Hoven Sale or Other Accidents of the Swedish Language Came About
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1 Articles
Ikea has a page on its website that describes the system it uses to name its products. We were intrigued by how those strange names, written in all caps and full of pronounced letters, were created. According to legend, Ikea founder Ingvar Kamprad couldn't remember numbers. He had trouble with number codes, so he started his ...
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