How Hershey’s chocolate survived an attack from Mars − and adopted a business strategy alien to its founder

How Hershey’s chocolate survived an attack from Mars − and adopted a business strategy alien to its founder

Hershey's chocolates are made in Hershey, Pa., a town once considered an industrial utopia. Gary Burke/Moment Collection via Getty ImagesWalk into any grocery store to stock up for Halloween and you will discover that, for chocolate treats, you have two basic choices: Will it be Mars or Hershey? I often buy both, but that is beside the point. The point is that the two giants compete for market share, but both enjoy robust sales. In other words, …

How Hershey’s chocolate survived an attack from Mars − and adopted a business strategy alien to its founder

by John Haddad, Penn State, [This article first appeared in The Conversation, republished with permission] Walk into any grocery store to stock up for Halloween and you will discover that, for chocolate treats, you have two basic choices: Will it be Mars or Hershey? I often buy both, but that is beside the point. The point is that the two giants compete for market share, but both enjoy robust sales. In other words, a relatively stable duopoly de…