How He-Man and the Masters of the Universe challenges as well as justifies masculinity
2 Articles
2 Articles
How He-Man and the Masters of the Universe challenges as well as justifies masculinity
Three years after Greta Gerwig challenged archaic notions of femininity with her $1 billion grosser Barbie, Mattel decided to put another favourite action figure under similar scrutiny with He-Man and the Masters of the Universe.
What you need to know He-Man returns to the cinema with a new reading of male power.Masters of the Universe seeks to follow Barbie's cultural path.Nicholas Galitzine leads the return of Mattel's franchise.When Barbie came to the cinema, Mattel demonstrated that a brand born in a toy shop could become a global film phenomenon. Greta Gerwig's film raised $1.447 million worldwide, with $636.2 million in the United States and Canada, and $810.9 mill…

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