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How GO DESi Grew By Winning Distribution And Impulse Repeat

Summary by Inc42 Media
India’s snacks market is projected to reach ₹1 Lakh Cr by 2033. However, many popular items in these categories, such as imli (tamarind) pops and coconut laddoos, are locally produced. Urban consumers often overlook these familiar flavours because they can be difficult to find. Moreover, concerns about hygiene and quality make people hesitant to try these products. When Vinay Kothari came across locally made jackfruit bars while trekking in the …
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Inc42 Media broke the news in on Thursday, February 19, 2026.
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