How Gamers and Category Experts Are Influencing Brands and Shaping the Creator Economy

How Gamers and Category Experts Are Influencing Brands and Shaping the Creator Economy

How do brands reach Gen Z consumers? Get yourself to gaming platforms, as Havas Play executives explain on the Variety podcast 'Strictly Business.'

The Briefing: Who Owns Jack Nicklaus? Lessons for The Creator Economy From a Brand Battle

What happens when a business built on a celebrity’s name no longer controls the name itself? In this episode of The Briefing, attorneys Scott Hervey and Jessica Marlow break down the Nicklaus Companies v. GBI decision and what it means for venture funds, PE firms, and brand-driven businesses. They discuss how Jack Nicklaus was able to legally walk away from the company bearing his name—and start competing—because the company failed to secure cri…