How foreign nameplates are driving DIFM growth

How foreign nameplates are driving DIFM growth

Over the past decade, foreign nameplate vehicles have completely reshaped the do-it-for-me (DIFM) auto repair market in the United States — and they’re showing no signs of slowing down. According to recent data from Lang Marketing, foreign nameplate cars and light trucks have accounted for all of the growth in the U.S. DIFM light vehicle aftermarket from 2014-2024. While domestic nameplates have struggled to maintain their share, foreign brands …