How does the brand go beyond the functional appeal to create a connect with consumers?

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How does the brand go beyond the functional appeal to create a connect with consumers?

In today’s dynamic market, brands strive to engage with their customers on a deeper level. While brands rely on highlighting functional benefits to make a connect with their customers, it isn’t enough. With digital technology significantly improving brand experience by enabling highly personalized interactions across multiple channels, customers are seeking brands that resonate with their experiences. Abbott’s Digene, a trusted antacid brand in …