The short version: You don’t run ads “through” the WhatsApp Business app itself, there’s no ad manager inside it. What you do is build click-to-WhatsApp ads inside Meta Ads Manager, which send people from Facebook or Instagram straight into a chat with your business number. It works well and costs less than most people expect, but only if you can answer fast, because a flood of unread messages will quietly wreck your results. Where the ads live …
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